I was recently interviewed and featured in the Hafele Co. Closet Spotlight Newsletter published for August 2010. The newsletter goes out to closet companies and other cabinet vendors around the world who use Hafele products. The purpose of the interview was to allow peers to get a perspective of how things in other areas. Below is my interview:
1. Which areas of the home (closet, home office, home entertainment, garage) are your customers most looking to improve?
Amanda: "I think clients are looking to save space in almost every area of their homes. Multi-purpose rooms that are functional and beautiful are still in demand. We achieve this with our Murphy bed and panel beds creating rooms that act as offices or craft areas when the guests aren’t there."
2. Do you find that you are closing more projects in certain areas of the home? If so why?
Amanda: "The master closet continues to be the most important aspect for my clients. An organized master closet can free up space in the master suite as well as save time and frustration during the morning routine."
3. What have you found to be the best method of reaching customers today?
Amanda: "Nothing will every replace a referral from a happy client, however, constant and consistent local advertising is important for our business. Consumers today are more tech savvy, so I think the current and future method of reaching clients will be via social media outlets. I try reaching people via several different platforms (blog, YouTube, Twitter) so that I am present in their world when they do need my services."
4. What new trends do you see regarding your business?
Amanda: "The trend in housing is to build more efficient, smaller homes that have more amenities packed into them. This is a natural fit for the custom closet industry as homeowners want to maximize space and multi-purpose rooms."
5. What is the most unique customer experience that you have had?
Amanda: "A couple came to my showroom for a closet proposal presentation, the wife wasn’t feeling very well so she laid down and fell asleep on one of the Murphy beds in the showroom. Meanwhile the husband and I continued to review the plans, made changes, and completed a sale for the closets. The day of the installation I went to check on the job and the wife was embarrassed that she didn’t recognize me as she had slept thru the entire sales process; fortunately she was thrilled with her “surprise” closet."
Amanda Ballew, Interior Designer
More Space Place Asheville
1025 Brevard Road Suite 7 Asheville, NC 28806
Follow me on http://twitter.com/avlcustomcloset